Gen Z Is Spending More on Concerts Than Anyone Else & More Lessons From Luminate x Billboard Live Music Webinar
Last year was a banner year for live events, with grosses from the top 100 tours up 53% from 2019, the last full year before the pandemic, according to figures reported to Billboard Boxscore. In March, Billboard and Luminate collaborated to dig deeper, and published The Shared Impact of Touring and Streaming. On Wednesday (Sept….