Not yet working with a Premium Google Comparison Shopping Services (CSS) Partner for your advertising? That means you’re paying a much higher click cost than competitors who run Google Shopping ads via a Google CSS Partner. We’re a Premium Google CSS Partner, and we can help you save 20% on your Google Shopping ads campaigns. Start using Comparison Shopping Services (CSS) before your competitors!
A CSS is a website comparing product offers from different online merchants and directing users to the merchants’ websites where they can make a purchase.
As a result of the CSS Partner Program, merchants don’t rely on Google Shopping anymore as the only available CSS that can advertise the merchants’ products on the Google general search results page (SERP).
Instead, merchants can choose between multiple CSSs participating in Google’s CSS Partner program (such as Ads4seo CSS) which can now also place Shopping ads on Google on behalf of the merchants they represent.
Ads4seo is a Premium Google CSS Partner
In 2017, the EU Commission sentenced Google to pay a hefty €2.4 billion fine for breaching antitrust law. In short, Google had to make their Shopping channel a lot more inclusive afterward, or else have to pay yet another fine. The ruling resulted in Google incentivizing Comparison Shopping Services (CSS) to advertise on behalf of merchants on Google Shopping. Advertisers in Europe thus get more bidding power and visibility when working with a CSS Partner.
Ads4seo CSS is a certified Premium Google CSS Partner which means you yield much better results from your Google Shopping campaigns – at a discounted price. When you start using a separate CSS Merchant Center, created by Ads4seo, you receive a 20% discount on your cost-per-click.
Contact Ads4seo today and start saving!
CSS Partners receive a 20% discount on cost-per-click because otherwise, they couldn’t compete with Google Shopping. The advertiser in a Shopping ads campaign bids on the cost-per-click through an auction but with a CSS partner, a bid of €0.80 has the same value as a regular bid of €1.00.
You won’t get a refund for the money you save. Instead, you get a bidding advantage compared to Google CSS. This is how it works: Since you’ll be making more bids for the same price, you’ll be included in more auctions. Being included in more auctions delivers a better position on your product displays, which ultimately results in more campaign displays. It’s a win-win situation for you!
Who can advertise via Ads4seo CSS?
Merchants located in countries that are part of the European Economic Area (EEA) and in Switzerland are eligible to enjoy the CSS benefits.
Shopping ads for CSSs are currently available in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
Please be aware that this program may change at any time at the discretion of Google.
What you get
These are just some of the advantages of teaming up with a Google CSS Premium Partner:
- Your advertising runs as previously: The only difference is you’re now saving money on your ads. You can use your Google Ads account as usual, we’ll help you set up a new Ads4seo CSS Merchant Center account or switch your current one to Ads4seo CSS.
- Control your budget: Whether you’re willing to spend a small amount or go all-in on your budget, it’s all up to you.
- No setup fee: We’ll help you set up the CSS service – it’s included in the package.
- Cancel anytime: We’re not going to bind you to a cancellation period. Opt out anytime you like.
- 21 countries in the EU: The CSS program we offer works for all countries within the EEA (European Economic Area) and Switzerland.
Start saving today!
This advantage will not be available forever. In truth, no one knows when Google will find another way to adhere to the ruling. And next time, it might not be as advantageous to merchants. We therefore strongly encourage European merchants to start saving today by teaming up with a Premium Google CSS Partner like Ads4seo.
Get a 20% discount on your Shopping ads – contact us today!
