Photo Credit: Brandon Bell | Getty Images
As Donald Trump launches his new watch collection, the line has drawn attention for its blend of luxury and accessibility. Featuring models like the high-end “Victory Tourbillon” and the more affordable “Fight Fight Fight” watch, Trump continues to monetize his brand during his 2024 presidential campaign. This move raises questions about the overlap between his business ventures and political ambitions.
Here’s a closer look at Trump’s latest product line and how it fits into his broader strategy of blending business with politics.
What are Donald Trump new watches?
Donald Trump recently introduced a new business venture featuring a collection of watches, with prices ranging from $499 to $100,000.
The most expensive model, the “Victory Tourbillon,” boasts 122 diamonds, 18-karat gold, and a high-end tourbillon mechanism designed for enhanced accuracy. (via Associated Press) In contrast, the “Fight Fight Fight” model provides a more affordable option, priced between $499 and $800 based on the design and materials.
The “Victory Tourbillon” is limited to 147 pieces, highlighting its exclusivity. Meanwhile, the “Fight Fight Fight” watch targets a broader audience, exemplifying Trump’s strategy of offering both high-end and accessible options. This launch continues Trump’s trend of blending his business endeavors with political campaigns.
Past products have included branded sneakers, silver coins, and Bibles, often featuring his name or image under paid licensing agreements. The timing of this launch, just 40 days before the 2024 election, has raised eyebrows. This is especially true as Trump continues to profit from these ventures without contributing directly to his campaign.
The watches are designed to symbolize success and luxury. Trump himself describes them as “truly special” and ideal for personal enjoyment. TheBestWatchesonEarth LLC markets the watches as collectible items, not investments, with all sales final and non-refundable. Despite the luxury branding, Trump and his affiliates do not produce the watches; they sell them through third-party agreements.
This venture continues Trump’s strategy of monetizing his name across various markets while leveraging his political influence to blend luxury with accessibility. His entry into the luxury watch industry showcases his skill in leveraging his personal brand. The focus is on exclusivity and symbolism. However, as with his other ventures, the success of this product line depends on the strong connection he has built with his supporters.
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