Now in its 25th year, the Latin Alternative Music Conference (LAMC) reaffirms its role in showcasing exceptional music from the Americas and Spain. This year, the event was held over five days, Tuesday through Saturday (July 9-13), and featured a plethora of established Latin stars and promising emerging artists.
Attendees were treated to a wide variety of Latin alternative music, from hip-hop to urban, indie rock and flamenco. Coming to Central Park’s Rumsey Playfield on Wednesday (July 10) were Tijuana punk rocker Bruses, Colombian tropipop star Fonseca and Romani flamenco singer Israel Fernández, among others. For Saturday (July 13), LAMC once again partnered with the annual SummerStage series to collaborate with the traveling BRESH event, the “most beautiful party in the world,” according to its slogan.
S.O.B.s once again held the LAMC acoustic showcase, featuring Cheo (formerly of Amigos Invisibles), Henry D’Arthenay (of La Vida Bohème), Sebastián Llosa and others. And DROM organized several days of performances with showcases by Sony, Warner, BMI’s Indie and Sounds From Spain in Manhattan’s East Village. Performers included Bratty, J Noa, Marcelo Rubio, NSQK, Karina Sofia, Marcelo Rubio, and more.
During the day, the LAMC hosted a wide variety of panels, with topics like “Wonder Women of Latin Music,” “25 Years of LAMC: Latin Music’s Past, Present & Future,” “The Business of Songwriting,” a Q&A with Fonseca hosted by Billboard‘s Leila Cobo, a Q&A with Residente hosted by Rolling Stone‘s Julyssa Lopez, and more.
Below, Billboard Español compiles some of the most outstanding performances you could see at LAMC 2024, including from DARUMAS, Chicocurlyhead, Twanguero, Bruses, Maruja Limón and more. The list is in alphabetical order.
