Snoop Dogg and the label that pays him have signed new deals with Reservoir Media, covering the legendary rapper and entrepreneur’s domestic publishing for his entire catalog and future works, as well as the publishing catalog of Death Row Records, which Snoop scooped up in 2022.
Born Calvin Broadus Jr. in the LBC, Snoop glided into fame in 1992 after featuring on Dr. Dre’s debut single, “Deep Cover,” before making several star-affirming turns on Dre’s game-changing album The Chronic (“Nuthin’ but a ‘G’ Thang,” “Let Me Ride”). A year later, he released his own multi-platinum album, Doggystyle, via Death Row, featuring West Coast hip-hop classics like “Gin and Juice” and “What’s My Name?” He has released 19 solo albums, with his 20th, Missionary, currently in production with Dre. His lengthy list of hits over the years includes “Drop It Like It’s Hot” and “Beautiful” plus collabs like “The Next Episode” with Dre, “California Gurls” with Katy Perry and “Young, Wild & Free” with Wiz Khalifa, to name a few.
In addition to 16 Grammy nominations and a star on the Hollywood Walk of Fame, Snoop has built a broad business portfolio, acted in dozens of films, including Soul Plane and this year’s The Garfield Movie, and is a prolific signer of product endorsement deals. Recently, his commentary and enthusiasm charmed NBC viewers at the Paris 2024 Olympics, and last night (Sept. 23) he made his debut as a coach on NBC’s The Voice.
After acquiring Death Row Records, the label that released his debut album along with early works by Dr. Dre and 2Pac, Snoop established a publishing arm for the label. The Reservoir deal includes hits like “Hail Mary” and “I Ain’t Mad At Cha” by 2Pac, ensuring that Death Row’s legacy continues under Snoop’s leadership.
Financial details of the arrangement were not disclosed.
Reservoir executives expressed excitement about working with Snoop and supporting his legacy. Golnar Khosrowshahi, Reservoir’s CEO, highlighted the significance of the partnership in preserving Death Row’s influence, adding “Snoop has come full circle with Death Row, showcasing his ongoing dedication to upholding its rich history – something Reservoir has proven as a core value and area of expertise across our business.”
Donna Caseine, Reservoir’s executive vp and global creative director, lauded Snoop’s impact on hip-hop and popular culture over the past three decades: “Legendary artists only need one name. Snoop is part of that echelon. From music, to brands, television, and film, his acumen represents excellence,” she said. “For the last three decades he has been a pillar of hip-hop music and popular culture. He helped write Death Row Records into music’s history books.”
