On Tuesday (Oct. 1), Billboard announced the launch of its latest editorial vertical, Billboard Family, a dedicated space for families seeking the best in music and entertainment.
The new hub, available at Billboard.com/family, will serve as a go-to resource for parents and children, featuring curated content designed to engage and entertain the whole family. This platform will showcase a fresh slate of editorial features, weekly roundups, chart tracking, talent-led video content and social moments.
As part of Billboard’s new editorial vertical, Lincoln will serve as the Presenting Launch Sponsor of Billboard Family, amplifying the Lincoln Aviator launch campaign through the lens of parenthood, including three branded video episodes featuring seven-time Latin Grammy winner Fonseca and his family within the Billboard Family forum. This collaboration aims to resonate with parents navigating their ambitious lives while highlighting the unique confidence and revitalization that the Lincoln Aviator SUV provides.
The initiative will focus on how the Aviator enhances the journeys of parents, portraying a narrative that aligns with Lincoln’s brand promise of “revitalization” known as “The Power of Sanctuary.” The campaign emphasizes that experiencing the Aviator not only offers power, comfort and design, but also serves as a sanctuary for well-being and emotional uplifting.
For the Hispanic community, this concept of sanctuary transcends mere comfort; it embodies a space where individuals can be their true and best selves. Whether it’s a beautifully crafted interior to celebrate milestones with loved ones or a calm environment for making important decisions, the Aviator promises to be more than just a vehicle — it’s a personal refuge.
“We are thrilled to collaborate with Lincoln on this innovative initiative,” said Mike Van, President, Billboard. “Our goal is to create content that speaks to the heart of family life, and offers audiences a glimpse into the family lives of the music community while showcasing how the Lincoln Aviator enhances those experiences with its powerful features and luxurious comfort.”
“With the new Aviator, technology takes an even larger role in helping create a relaxing, luxurious space for our clients and their families to enjoy,” said Megan McKenzie, Head of Marketing, Lincoln. “We look forward to working with Billboard and creating a unique sanctuary within the Billboard Family Forum for their audiences with our popular Lincoln Aviator.”
As Lincoln and Billboard join forces to celebrate family and music, audiences can look forward to a compelling blend of entertainment and meaningful storytelling that elevates the message of the Aviator’s launch.
You can follow Billboard Family on Facebook and X, and find the Billboard Family landing page here.
