Playtech has confirmed a new venture with bet365 to launch gaming solutions in Pennsylvania.
The move into the Keystone State follows an initial collaboration between the companies in New Jersey. The gambling software firm detailed the latest developments in a press release, which will see the delivery of bespoke games across various markets.
This comes after a successful release of Super Spin Roulette in Spain, last month, when the exclusive title was tailored for the needs of the Spanish market and to comply with local regulations.
On the expansion into Pennsylvania, Playtech has vowed to provide an unparalleled gaming experience to gamblers as backed by Kevin Kilminster, Chief Product Innovation Officer at Playtech Live.
He said, “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers.”
In September, Playtech saw its shares soar by 14% after a saga with Mexican operator Cali Interactive concluded.
Further growth and exposure for bet365
A bet365 spokesperson added on the growth of the partnership, “Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”
The UK-based gambling giant recently confirmed a landmark deal when it was named as the official betting partner of the UEFA Champions League, the first-ever sports gambling brand to sponsor the prestigious tournament.
The European governing body of club soccer confirmed the agreement would cover the men’s competition from the current 2024/25 season through to 2026/27.
bet365 joins the likes of Heineken, Mastercard, and FedEx as principal partners and sponsors of the Champions League.
Image credit: Via Unsplash
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