Travel industry’s hopes soar despite fears about overtourism

Travel industry’s hopes soar despite fears about overtourism

Abta’s annual conference takes place amid increased confidence, with sustainability issues casting less of a cloud than forthcoming EU red tape

When the Covid pandemic and the subsequent cost of living crisis threatened to wipe out much of the travel industry, companies clung to one article of faith: people were desperate for a holiday and would spend what they could to get away again.

So it turned out. Only now, with business booming and demand hitting new highs, parts of the world wonder if people want to travel a little too much.

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