Punk’d is back.
Rebranded as Punk You, producer Sophie Watts and entrepreneur Joe White have brought back the legendary prank show with the help of Punk’d co-creator Jason Goldberg, and their latest victim is Sexyy Red.
The eight-minute video on the Punk You YouTube channel shows the St. Louis rapper and a group of family and friends getting ready to hang out in a Texas mansion in the middle of woods for a couple days. They already feel like the vibes are off with one of Sexyy’s friends suggesting that they hit a strip club instead staying in to watch movies. “I’m stressed out tonight,” she says. “I need to go out. See some big booty freaks.” They then realize that they’re surrounded by woods and Sexyy tells them she doesn’t feel right. “I’m getting weird feelings and stuff,” she tells them while curled up on the couch. “I’m getting chills, nah, this is weird.”
Her suspicions are confirmed once the lights start to flicker and Sexyy gets goosebumps. The TV starts to bug out and an image of a little girl flashes on the screen through the static, and of course, everyone starts to freak out and Sexyy tries to leave. Her head of security is in on the prank, though, and tells her that he went to the store to pick up some Backwoods. Sexyy then Facetimed a friend to break down what happened, but her friends were denying that they noticed anything. And that’s when all hell breaks lose.
This iteration of Punk’d is made for the digital era that we’re in. “This is a format that we’ve specifically designed for social media,” said Watts while talking on-stage during Adweek‘s Brandweek.
So far, Punk You has done episodes pranking streamers Jynxzi and Stretch, and NLE Choppa.
You can watch the full episode here.
