Photo Credit: MAX
Scooter Braun recently opened up about his long-running feud with Taylor Swift and the controversy surrounding the sale of her master recordings. Speaking at a public event, Braun shared his thoughts on the issue and addressed the new documentary that explores their public fallout.
Here is what Braun has to say about Swift’s feud and documentary.
Scooter Braun addresses Taylor Swift feud and documentary
Recently, Scooter Braun addressed his ongoing feud with Taylor Swift during a Bloomberg Screentime event in Los Angeles. This comes in light of the new Max documentary titled Taylor Swift vs. Scooter Braun: Bad Blood. He expressed his hope that people would move on from the public drama surrounding their relationship since 2019, when his company, Ithaca Holdings, acquired Scott Borchetta’s Big Machine Records. It included the master rights to Swift’s first six albums.
Braun shared that he had initially hesitated to watch the documentary, believing it would be a one-sided portrayal of events. However, after being encouraged by his parents, he decided to view it. He remarked, “I watched [the documentary] recently. I wasn’t going to watch it because I just thought it was going to be, like, another hit piece. And I pretty much stayed quiet about this kind of stuff. And my dad called me and my mom, and they were like, we just watched it. We think you should watch it. So I did.”
The feud escalated when Swift claimed she wasn’t notified before the sale. In 2020, Braun sold the masters to Shamrock Capital, prompting Swift to publicly express her frustration. On X, Swift posted, “This was the second time my music had been sold without my knowledge.” (via Rolling Stone) She later re-recorded her early albums and released them as Taylor’s Version.
Regarding the documentary, Braun said, “Look, it’s five years later. I think, everyone, it’s time to move on.” He acknowledged that there were many misrepresentations in the film and emphasized the importance of direct communication in resolving conflicts rather than airing grievances on social media.
Braun, now the CEO of HYBE America, also indicated that he has no plans to return to managing artists. However, he did mention that if he were to manage someone again, it would have to be a major star like Swift.
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