October 15, 2024

‘The purpose is social good’: Watford Women draw unique US investment

Claudio Ctin1 mins
‘The purpose is social good’: Watford Women draw unique US investment

As well as helping to make the team financially sustainable, new partnership with Sound of Gol aims to tackle inequality

American investment in English football clubs is on the rise – from Arsenal to Chelsea, Wrexham to Birmingham – the game attracting billionaire investors and high-profile celebrities. Next in line are Watford Women. But this investment is different.

Watford’s new partner is the Hollywood-based not-for-profit organisation Sound of Gol and the motivation is simple. “Educate and empower the Latina woman, so they can educate and empower the Latina girl,” says its co-founder, director and producer George Valencia.

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