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From Usher to Cardi B, Sabrina Carpenter, Lana Del Rey, Jhene Aiko and Rosalia, the stars are stripping down for SKIMS.
Kim Kardashian’s shapewear brand has tapped into ’80s, ’90s and millennial-era nostalgia, teaming with buzzy artists, athletes and actors for its campaigns in addition to collaborations with the WNBA, NBA and Team USA.
But it’s not just star power. Social media can make or break a brand, and sites like TikTok and Instagram have been good to SKIMS. The brand is known for its viral dresses, bodysuits, tank tops, leggings, bras and T-shirts ranging from sizes XXS-4X.
As Kim Kardashian explained in an interview last year, SKIMS was created out of personal necessity. “It started off with simply finding shapewear that was a skin tone that would match my color. I used to take my shapewear and dye it with tea bags and coffee in the bathtub.”
Founded in 2019, Kardashian’s size-inclusive brand has expanded from slinky shapewear and underwear into loungewear, lingerie and even menswear. “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” the reality star said in a 2023 press release announcing the menswear line, which Usher modeled earlier this year.
What’s next for SKIMS? The brand unveiled a Team USA collection ahead of the 2024 Summer Olympics and will unveil its Summer Uniform Collection, on Wednesday, July 24, at noon ET.
In the meantime, see below for a roundup of 10 music stars who have stripped down for SKIMS.
