Apple Store is down ahead of big iPhone event

Claudio Ctin1 week ago2 mins

You know when the lights go off on the Apple Store, it’s almost showtime.

Ahead of Apple’s big event on Monday, where the new iPhone 16, Apple Watch Series 10, and more are expected to to be announced, the company’s online storefront is currently down.

Every year Apple does this, stripping back the Apple Store’s aesthetic and temporarily removing shopping access for its product lineup in the hours before its September product event.

Currently, the Apple Store looks like the below screenshot, with a glowing Apple logo (themed for the event’s tagline, “It’s Glowtime”) and the words “Be right back.”

Here we go.
Credit: Apple / Mashable screenshot

This year’s Apple event, hosted by CEO Tim Cook, will be streamed live from Apple Park in Cupertino, California at 10 a.m. PT / 1 p.m. ET.

The company is expected to reveal the new iPhone 16, Apple Watch Series 10, and many more next-generation products — get up to speed with our guide to what to expect. Plus, Mashable’s tech team will be covering all the announcements as they happen on our live blog.

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