18 years after the opening of the first store – Auchan Titan, the retailer has developed a multi-format network with currently more than 440 stores nationwide under the Auchan, ATAC, MyAuchan and Simply brands serving, on average, more than 350,000 customers daily .
The first retailer to launch the generalized discount concept in Romania, Auchan maintains its unwavering promise to offer Romanians low prices every day, with a strong focus on local products and producers, healthy eating and responsibility towards the environment.
Multi-format development
In the first 9 years, Auchan focused on the development of the hypermarket format, reaching 33 stores in 18 cities by 2015. In the next 3 years, it launched the convenience format and the online store, and in 2019 it opened the first supermarket.
In 2023, Auchan completes one of the largest projects in retail, the integration of approximately 400 MyAuchan stores in Petrom stations. Also in 2023, he introduced the hyper-discount concept, present today in ATAC Hiper Discount stores. This year, Auchan marked a local first by inaugurating the first 100% autonomous store, Auchan Go. It also launched the Simply by Auchan franchise.
Currently, Auchan is present in all counties, with a network consisting of 26 hypermarkets, 7 ATAC discount hypermarkets, 8 supermarkets, 395 MyAuchan stores, most of them in Petrom stations, 4 Simply by Auchan stores and an omnichannel customer strategy.
“It is a moment of joy and gratitude for all those who have contributed to what Auchan Romania is today: employees, supplier partners and Romanian producers, development and service partners, customers, community, authorities, competitors. At 18 years old, we can be proud that we are a company that creates value in Romania for Romanians, alongside Romanian producers, involved in responsibility activities, at the local or national level, and that we have built a DNA of sustainable trade, with low prices that really support purchasing power, with wide ranges that enable a healthier life. We do things out of conviction, from the heart, with great seriousness, and innovation has always characterized us in these 18 years, on all levels. Together with all 7000 colleagues and with all our partners we remain motivated by our vision to allow all Romanians to eat better, live better and together protect the planet. Happy birthday, everyone!” stated Ionuț Ardeleanu, Director General of Auchan Retail Romania.
Strong partnerships with local producers and permanent support for Romanian brands
Auchan supports the local economy and Romanian producers, with over 90% of the food range being made up of products from Romanian companies. On the shelves of Auchan hypermarkets there are approx. 50,000 products, of which about 1,300 are own brand food products. Of these, over 1,000 are produced in Romania, with local producers. Moreover, Auchan has so far developed 85 Romanian agri-food product chains, i.e. long-term collaborations with 50 local producers, through which Auchan offers customers products with controlled quality and traceability, with a local, authentic taste.
Over 7,000 jobs created and over 50 professions
With more than 7,000 employees working in more than 50 jobs in the Auchan ecosystem, the retailer is one of the largest employers in the country and offers an inclusive work environment with numerous promotion opportunities and development programs, along with competitive benefits packages and compensation, with the aim of permanently supporting the well-being of employees. The average seniority in the company is 8 years, while almost a third of the employees have been working at Auchan for 10 years. Moreover, more than 340 of them have been part of the Auchan team since the company was founded.
Sustainable business and impact in local communities
Integrating care for the environment into its core values, Auchan invests heavily in sustainability projects. The company constantly runs awareness campaigns for responsible consumption and has implemented numerous projects focused on recycling, combating food waste, reducing plastic and promoting the circular economy along the entire value chain. Equally, the company reconfirms its commitment to local communities by annually supporting numerous social projects and solidarity campaigns.
Key sustainability figures:
Over 1.2 million liters of edible oil collected and handed over for recycling Over 130 million recycled PET/Alu/Glass packaging, of which 32 million collected 7 months before the start of the SGROver 20 million products saved through the Zero Waste programOver 200 tons of textiles collected for donation and recycling16 hypermarkets equipped with photovoltaic panels
Other notable projects and initiatives launched by Auchan:
(2011) The first RVM devices for the recovery of PETs (2018) The documentary film Romania untamed, watched by 80,000 viewers, screened in over 55 countries around the world and awarded the Golden Dolphin at the Cannes Corporate media & TV Awards (2019) Used cooking oil collection and recycling program, launched for the first time at market level, currently reaching 1.2 million liters collected and converted into bi-fuel (2019) Signing the long-term partnership with the Romanian Cycling Federation and supporting the Tour of Romania (2020) Club of Romanian Emblematic Brands, an extensive project to promote brands with tradition, established locally – (2021) MyCLUB Auchan loyalty program, currently used by over 1.8 million members (2021) For the first time in retail, Auchan launches shop-in-shops A new life, a social responsibility project focused on the circular economy of clothes (2023) Creation of the Auchan Renewable Energy company, having as its main object of activity the production, transport and distribution of electricity and a key mission in achieving the climate objectives of Auchan Romania.(2024) The first 100% automated store, Auchan GO (2024) Auchan Berceni, the first store aligned with international standards regarding access to shopping for people with disabilities
Auchan Romania has 440 stores in its portfolio, including 26 classic hypermarkets, 7 ATAC Hiper Discount hypermarkets, 8 supermarkets, the Auchan Go smart store, almost 400 MyAuchan ultra-proximity stores, most of which are in Petrom stations, 3 franchise stores Simply by Auchan, as well as the auchan.ro online store. The company states a turnover with taxes in 2023 of over 1.6 billion Euros.
