This year’s 21 Under 21 package features the next generation of superstars who are breaking online and busting down genre barriers.
The latter is something that Jessie Murph has done from day one, exploring new sounds and defining her identity on her “unexpected” debut album due out this year. The 19-year-old has collaborations with Diplo and Polo G, Maren Morris and Jelly Roll already under her belt, proving her ability to hopscotch across a variety of sounds.
Being raised in Athens, Ala. Murph is thrilled with the mainstream moment country music is enjoying — yet she’s contemplating just how much she wants to lean in. “I’m trying to decide that for myself because I feel like everybody’s doing it now,” she tells Billboard in her magazine feature that opens this year’s 21 Under 21 package.
Murph is just one of two artists included in this year’s roundup who explore the genre — the other being Mason Ramsey, who made his return with new music and a matured sound earlier this year. In addition to Murph, the 2024 list includes a slew of new entries including rising folk-pop artist Brenn!, Chilean breakout Floyymenor, K-pop girl group NewJeans, elusive R&B act 4batz, Nigerian singer-songwriter Qing Madi and many more. Such names are featured alongside more familiar chart-toppers (and 21 Under 21 veterans) like Tate McRae and The Kid LAROI, both of whom are on tour supporting their latest albums.
Despite featuring artists across genres and at various stages in their careers, there is one thing each artist on this year’s list has in common; Not only are they set for a stellar year ahead but, given their early start in the industry, their success stories are just getting started.
Methodology: Billboard editors and reporters weighed a variety of factors in determining the 2024 21 Under 21 list, including, but not limited to, impact on consumer behavior, measured by metrics such as album and track sales, streaming volume, social media impressions and radio/TV audiences reached; career trajectory; and overall impact in the industry, specifically during the past 12 months. Unless otherwise noted, Luminate is the source for sales/streaming data.
This article appears in the June 1, 2024 issue of Billboard.
