Miami native signs five-year, $6m partnership with FIUSouth Florida school says deal is ‘history making’
Welcome to Pitbull Stadium, the home of your FIU Panthers.
Florida International announced what could end up as a 10-year agreement on Tuesday with international recording artist, Grammy winner and entrepreneur Armando Christian Pérez – the Miami native better known as Pitbull – to put his name on their college football stadium.
Pérez will pay $1.2m annually for the next five years, the university said, for the naming rights. He will have an option in August 2029 to extend the deal for another five years and continue the rebranding.
“Yes, we’re going to create history in Pitbull Stadium,” Pérez said during a news conference in Miami. “This isn’t just an announcement. This is a movement. This is truly history in the making.”
FIU said it is the first agreement where an artist possesses the naming rights to a stadium. Pérez will also be involved with FIU’s efforts in the name, image and likeness space, which allows student-athletes to receive compensation, athletic director Scott Carr said.
“This is a historic day for FIU athletics to uniquely partner with a world-renowned artist and amazing person who truly values relationships and his community,” Carr said. “Armando’s financial support is program-changing, but him providing a microphone to amplify FIU will be even more beneficial to growing our brand.”
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