DMX’s estate has a new partner. The late rapper’s family has selected Artist Legacy Group (ALG) as the estate’s exclusive and global representative, according to an announcement today by ALG CEO Ashley Austin.
“A force of nature. That is how I would describe DMX,” Austin said of the artist, born Earl Simmons, who died in 2021 at 50. “Rapper, poet, actor, preacher—the man’s talent was truly limitless. I am honored to work alongside Desiree and Sasha as we maximize the estate’s potential. Together, we will ensure that his message and music lives on.”
The co-administrators of the estate, DMX’s fiancée Desiree Lindstrom and daughter Sasha Simmons, are confident ALG can continue the hard-hitting MC’s legacy.
“Earl was devoted to his fans. He was grateful that they stayed by his side and walked with him through his ups and downs,” explained Lindstrom. “Sasha and I are confident that ALG is the right team to partner with to honor Earl’s music and legacy. For my son and all of Earl’s children and fans, we will keep Earl’s spirit alive.”
Sasha Simmons added, “My father, Earl, was more than an icon; he was my inspiration and guiding light. His music touched countless lives, and his legacy will forever resonate in our hearts. With ALG by our side, Desiree and I are committed to preserving his spirit, ensuring that his art continues to inspire generations to come.”
With his signature growl and underdog story, DMX made his mark on hip-hop over the years with six top 10s on Rap Airplay, including “What You Want” and “Ruff Ryders’ Anthem,” as well as the six-week No. 1 “Party Up (Up in Here).” He recently made his Mainstream Rock Airplay debut with a featured role on Five Finger Death Punch’s “This Is the Way,” a mash-up between DMX’s “The Way It’s Gonna Be” and FFDP’s “Judgement Day.”
The family and Artist Legacy Group are working on “innovative projects” for fans, industry insiders, and music enthusiasts worldwide, according to a press release. ALG is a renowned entertainment management and legacy preservation firm that provides comprehensive services for estates, including intellectual property management, brand partnerships, media projects and more. Some of the other acts on their roster include Sam Cook, The Blues Brothers, Iggy Pop, Bootsy Collins, John Belushi and Dean Martin.
