Fixing shrinkflation with bigger fonts sounds like a joke. Then again, I do keep forgetting my glasses | Nick Miller

Fixing shrinkflation with bigger fonts sounds like a joke. Then again, I do keep forgetting my glasses | Nick Miller

I’m a huge fan of the Unit Pricing Code, and the thing is, it actually does work to save shoppers time and money – as long as you can make it out

The government’s bold announcement today that it was going to fix shrinkflation – with a polite request to the competition watchdog to ask supermarkets to increase the font size a tad on the per-unit bit of shelf tags – does sound like mad political satire.

But hold off, Utopia writers, because I’m here to defend it as actually a decent idea, mainly because I keep forgetting my glasses.

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