American jam band Goose is launching its own destination festival, Viva El Gonzo, taking place May 8-10, 2025, in San José del Cabo, Mexico. Presented by 100x Hospitality, the destination festival promises “an immersive discovery journey where attendees can choose their own adventure” with an “all-in-one ticket purchase [that] includes festival access as well as customizable lodging, wellness offerings, beach access and more in Cabo’s tropical desert oasis,” according to a statement from the band.
Anchored by three consecutive nights of performances by Goose, the festival will feature sets from The War on Drugs, Tycho, Dawes, LA LOM, LP GIOBBI and more. Goose, known for its genre-blending sound and exploratory live performances, will deliver two sets each night, setting the stage for a weekend full of unforgettable musical discovery.
Travel packages for Viva El Gonzo go on sale Wednesday, Oct. 9, at 1 p.m. ET via VivaElGonzo.com, with a presale starting Tuesday, Oct. 8, at 1 p.m. ET for fans who sign up in advance. More than a dozen hotel choices will be available, from intimate boutique stays to luxurious all-inclusive resorts. A limited number of “music only” tickets will be available for those who want to attend the festival and take care of their own lodging and transportation.
“We’re stoked to be headlining Viva El Gonzo in such a beautiful spot like San José del Cabo,” says Rick Mitarotonda of Goose. “This festival is going to be something special — a chance for us and our fans to dive into the music, the vibe and the incredible surroundings. We’ve got some wild stuff planned, and we’re really looking forward to sharing this adventure with everyone who takes the ride with us.”
“Viva El Gonzo is the first event of its kind in Cabo, offering a multifaceted experience where music, art, and culture intertwine. The heart of the festival is El Ganzo Oasis, where Goose will perform amidst lush tropical growth, open fields, and elaborate installations,” according to a release from the band. “The venue, just steps from the Sea of Cortez, will host multiple stages, pop-up experiences, wellness events, and an eclectic marketplace of local vendors and cuisine, all designed to create a sensory-rich environment that reflects the festival’s ‘choose your own adventure’ ethos.”
Each night, fans can take a short walk from the El Gonzo Oasis leads to Crania, a beachside club that transforms into “a post-apocalyptic neon world of art and music,” the band explains, noting “festival-goers can explore immersive installations and dance to rhythmic music that channels the vibrant energy of the West Coast, creating a unique late-night experience.”
Visit VivaElGonzo.com to learn more.
Viva El Gonzo
