Hot sheet: the rise of aspirational bed linen

Hot sheet: the rise of aspirational bed linen

In this week’s newsletter: From the cover of the latest Taylor Swift album to TikTok’s bed-rotting movement, where we lay our heads is the site of both culture and consumerism. Get ready for the era of status sheets

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The bed. Tracey Emin made it art. Taylor Swift made hers the backdrop for the cover of her latest album. At Milan design week in April, high-fashion designer Thom Browne staged a performance based around the idea of making a perfect one. It is a place for sleep and for theatre and – no surprise – it is also a site for consumerism.

I am not above it. Blame the algorithm that constantly serves up fancy bedding brands or me for hovering a moment too long over ocean green linen sheets I can’t afford, but I, like many around me, am a sucker for the luxe bed sheets and accoutrements that have been blossoming in the last few years.

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