Is This Pop Concert Video Viral Marketing for Horror Sequel

“Disaster waiting to happen, like blood on white satin.” Its been a while since we’ve had a really good viral marketing campaign to follow. Looks like a new one just kicked off this week. Some horror fans have noticed there is a promotion for a pop star named Skye Riley, revealing her new single titled “Blood On White Satin” featuring 30 seconds of footage of her walking up on stage during a Taylor Swift-esque concert. It just so happens that actress Naomi Scott plays a character named Skye Riley in the sequel Smile 2, the follow-up to Park Finn’s horror hit from 2022. Smile 2 is already scheduled for release in October later this year, and the song is supposed to drop on June 18th – next week. Which likely means this is to announce the first official trailer for Smile 2 arriving next week on June 18th. No plot details are known, it’s all a big secret, but wouldn’t it be totally crazy if the bigger & wilder plot of Smile 2 involved a pop star passing along the smile curse?! Yeah that’s some scary sh*t right there. Her song includes some very horror-esque lyrics: “blood on white satin,” “devastation right in front of me”, + “am I a future disaster just waiting to happen?” // Continue Reading ›