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John Legend is the new face of the Montblanc Legend fragrance line, the company announced Friday (June 14). The 45-year-old singer stars in a new ad campaign for Montblanc Blue, the latest fragrance from the collection.
“I am excited to embark on this exciting chapter with Montblanc Legend,” Legend said in a statement. “Montblanc is an enduring Maison that is synonymous with craftsmanship, innovation and creativity, and Legend reflects these values with its original and beautifully crafted fragrances. As a writer and composer, I love that Montblanc enables people to write their stories beautifully with precision and care, and in doing so, craft their own legacy and legend.”
“Montblanc Legend and John Legend share much more than a name, they also share attributes that make this relationship particularly meaningful. Montblanc is rooted in the culture of writing, a timeless brand that celebrates and fosters creativity and self-expression. As a songwriter, John Legend is a master storyteller with extraordinary creative talent, telling stories through his timeless and powerful music that move audiences across generations and geographies,” added Vincent Montalescot, Montblanc Chief Marketing and Merchandising Officer.
Montblanc Legend Blue features a “fresh spearmint accord” with rich, woody cedarwood at the heart and notes of ambroxan. The fan-favorite Montblanc Legend features notes of bergamot, lavender, pineapple leaf and exotic verbena with oakmoss, geranium, coumarin, apple, rose and dried fruit at the heart. Sandalwood, tonka and evernyl make up the base notes.
Shopping for Father’s Day? Montblanc Legend fragrances are available at major retailers such as Nordstrom, Sephora, QVC, Macy’s and Montblanc.com.
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