Lasso has inked a management deal with WK Entertainment, the company tells Billboard.
The signing entails a comprehensive 360 contract — supporting the Venezuelan singer-songwriter in touring, brand partnership strategies, A&R and marketing at a global level — under the leadership of WK Entertainment GM Andres Gomez.
“I have always been a fan of the artists that WK manages,” Lasso (real name: Andres Vicente Lazo Uslar) said in a statement. “I’ve always thought of it as a far reached goal and to be able to form part of their roster is still unbelievable. I’m very excited for everything that is to come, for all the changes for my music and my career.”
“I am thrilled to be able to work with Lasso and support his creative vision in this new chapter,” Gomez added. “He is an artist who has become one of the industry’s most respected live performers — a singer-songwriter who will continue to push the boundaries of the contemporary pop genre for years to come.”
Kolm added, “We are very excited to be a part of this new phase in his career.”
Lasso simultaneously unveiled the dates for his first U.S. tour dubbed Quedarse Solo Para Siempre (translation: “staying alone forever”). Promoted by Live Nation, the 15-date stint kicks off Sept. 11 in San Francisco and wraps Oct. 26 in Houston (see more below). General tickets go on sale on June 19 at 10 a.m. local time via LassoMusica.com.
In addition, Lasso revealed that his fifth studio album is set to release this fall. Its 13 tracks will include the previously-released singles “Bilingües” with Mau y Ricky and the Micro TDH-assisted “No Escuches Esta Canción.”
Recognizing Lasso’s talent and versatility, Hans Schafer, senior vp of global touring at Live Nation, added, “We see a bright future for him […] and are excited to develop a tour showcasing his unique sound to his dedicated followers and new audiences.”
Lasso released his debut album, Sin Otro Sentido, in 2012. In 2021, he was nominated for best new artist at the 2021 Latin Grammys; the following year, he entered the Billboard charts for the first time with “Ojos Marrones.” The feel-good pop tune peaked at No. 66 on the Billboard Global 200 chart and No. 39 on the Billboard Global Excl. U.S. chart. The single also won him best pop rock song at the 2023 Latin Grammys.
Lasso
