September 26, 2024

Meta is working on recreating influencers with AI

Claudio Ctin1 mins
Meta is working on recreating influencers with AI

Photo by Jay Peters / The Verge

Meta has big ambitions for using AI to help creators, and it showed two impressive demos of what that could look like onstage at Connect today.

One version of this involves fully recreating real influencers as AI figures. Meta CEO Mark Zuckerberg presented a live demo of a creator-based AI persona, which looked like the creator, talked like the creator, and tried to respond to questions like the creator would. It was pretty wild to watch.

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Another tool it’s developing takes Reels and automatically dubs them into another language, maintaining the creator’s voice and even changing the movements of their mouth to match.

Zuckerberg presented…

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