After scoring a Hot 100 No. 1 single with Kendrick Lamar for “Not Like Us” last month, Mustard partners with BMG for his forthcoming studio album, Faith of a Mustard Seed.
“I’m happy to join forces with BMG, a company known for its dedication to nurturing artistic independence, integrity, and innovation,” Mustard tells Billboard. “Together, we’ll continue to push the boundaries of creativity and deliver groundbreaking music that resonates with audiences worldwide.”
On Friday (June 21), Mustard kicked off the rollout to his fourth studio by releasing a first single, “Parking Lot,” featuring Travis Scott. Slated to drop July 26, Faith of a Mustard Seed follows Mustard’s 2019 release Perfect 10, which featured Hot 100 charting hits “Pure Water,” “100 Bands” and “Ballin.” Upon its release, the effort debuted at No. 8 on the Billboard 200 and included an all-star lineup with Migos, Young Thug, Gunna, Roddy Ricch, Future, A$AP Rocky, Playboi Carti, and more.
“Mustard’s approach, coupled with a proven track record of chart-topping hits, delivers unparalleled musical experiences to audiences worldwide,” says Dan Gill, BMG’s executive vp of recorded music, West Coast. “We look forward to supporting and working alongside him as we continue to elevate his artistry and the impact of his music.”
Adds Tim Reid, BMG senior vp of repertoire & marketing: “Mustard’s anthems have consistently orchestrated the soundtrack to the Culture. Partnering with Mustard and the 10 Summers Team on his next movement is an exciting opportunity for the BMG Team to help propel his brand and turn the ordinary into extraordinary.”
Mustard recently featured at Lamar’s Juneteenth Concert celebration, which honored the West Coast. During his set, he brought out Tyler, The Creator, Steve Lacy, Ty Dolla $ign, Roddy Ricch, Blxst, Dom Kennedy, and 310 Babii. He also joined Lamar for his performance of “Not Like Us,” where the Compton rapper performed the song five times.
