More than a dozen NBA teams are facing copyright lawsuits from Kobalt and other music companies over allegations that the basketball teams used songs in social media videos without permission.
In 14 separate actions filed in federal court Friday, Kobalt and others accused each club of using copyrighted music in promotional videos on Facebook, Instagram, YouTube, TikTok and X (formerly Twitter) to “increase viewership” and “engage its fanbase.”
In the case against the New York Knicks, the music companies accused the team of using songs by “New York legends” Jay-Z and Cardi B. The case against the Philadelphia 76ers cited use of songs by Philly native Meek Mill. In the action against Atlanta Hawks, the complaint said the club had used music by “Atlanta’s own” Migos and OutKast.
But in each case, the overarching allegation was the same – that a sophisticated corporate entity had stolen music that it knew it was supposed to pay for.
“Defendants are acutely aware of the protections that the copyright laws of the United States afford,” lawyers for the music companies wrote in language that appeared in each lawsuit. “[The team] utilizes the full extent of legal protections available for its own intellectual property while simultaneously knowingly and willfully infringing on the intellectual property rights of the plaintiffs.”
In addition to the Knicks, 76ers and Hawks, the lawsuits targeted the Cleveland Cavaliers, the Denver Nuggets, the Indiana Pacers, the Miami Heat, the Minnesota Timberwolves, the New Orleans Pelicans, the Orlando Magic, the Phoenix Suns, the Portland Trail Blazers, the Sacramento Kings and the San Antonio Spurs.
A spokesman for the NBA did not immediately return a request for comment.
The other music companies who signed onto the lawsuits include Artist Publishing Group, Notting Hill Music and Prescription Songs.
Social media platforms like Instagram and TikTok provide huge libraries of licensed music for users to add to their videos. But there’s a key exception: The songs can’t be used for commercial or promotional videos posted by brands. That kind of content requires a separate synch license, just like a conventional ad on television.
In recent years, music owners have cracked down on brands that blur those lines on social media. All three major labels sued drink maker Bang Energy for using hundreds of copyrighted songs in TikTok videos, with Universal and Sony eventually winning judgments. The owner of the “Space Jam” song has filed several lawsuits over the past year, including suing a minor league baseball team that used the famed 1990s track in a Facebook video. And earlier this month, the Beastie Boys sued the owner of Chili’s for using the trio’s “Sabotage” in social media clips that spoofed the song’s famous music video.
