Now we know Farage and Reform’s so-called policies. The

Voters will see through the thin prospectus Farage offered today. And pandering to his ideas won’t end well for the Conservatives

Smash him. Go for the jugular. Take the gloves off and hit him with the big one. We have nothing to lose. A sure sign of political panic is when the kids in the backroom take control of tactics and use the language of the big fight.

But who is it that Rishi Sunak is reportedly being advised to smash? The gossip from anonymous “advisers” is that he should get nasty with Keir Starmer. They have been impressed by how unsettled Starmer was by an interviewer reminding him of his support for his predecessor as Labour leader, Jeremy Corbyn, in 2019. And Sunak is also now threatened by the ghostly voice of Brexit, Nigel Farage, reincarnated as the leader of Reform.

Simon Jenkins is a Guardian columnist