OpenAI tests new search engine called SearchGPT amid AI arms race

OpenAI tests new search engine called SearchGPT amid AI arms race

Prototype, initially launching with select publishers and users, set to challenge Google’s dominance of online search

OpenAI is testing a new search engine that uses generative artificial intelligence to produce results, raising the prospect of a significant challenge to Google’s dominance of the online search market.

SearchGPT will launch with a small group of users and publishers before a potential wider rollout, the company announced on Thursday. OpenAI ultimately intends to incorporate the search features into ChatGPT, rather offer a standalone product.

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