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Ozzy Osbourne has a warning for Liquid Death’s new Death Dust. The beverage brand joined forces with the Black Sabbath rocker for a hilarious video campaign warning kids not to snort the powdery drink mix.
“I love how Liquid Death makes a healthy thing like hydration more fun,” Osbourne said in a statement on Tuesday (June 25). “Sharon, the family, and I drink Liquid Death all the time, it’s delicious. But seriously, don’t snort or inject anything they make. It’s much better for drinking.”
Liquid Death commissioned Osbourne’s help after receiving floods of Instagram comments about snorting Death Dust.
Liquid Death Electrolyte Death Dust – Lime Flavored Hydration Powder Packets – Severed Lime – 12-Stick Pack – Electrolyte Replacement
The collaboration with Osbourne comes on the heels of Liquid Death debuting its newest installment of Death Dust, now available in three new flavors: Severed Lime, Mango Chainsaw and Convicted Melon. Another first, Liquid Death’s Death Dust now comes in single-flavor packs ($17.99) in addition to variety packs ($16.99).
Liquid Death Electrolyte Death Dust – Hydration Powder Packets – 3 Flavors – 12-Stick Variety Pack – Mix 1 Stick with 12 oz Water
Death Dust is packed with enough electrolytes to “bring you back from the dead,” per the product description. It contains 35 calories, five essential vitamins, 300 mg of sodium, 200 mg of potassium and eight sugars. The brand recommends mixing one pack of Death Dust with 16-20 ounces of water for consumption.
Liquid Death’s products — including mountain water, flavored sparkled water, iced tea and Death Dust hydration powders — are available at Amazon and Target.
The brand has teamed with other celebrities and brands in the past including the E.L.F x Liquid Death Corpse Paint and a collaboration with The Deep, a fictitious super hero from Prime Video’s The Boys.
Watch Osbourne’s Liquid Death campaign below.
