‘People aren’t so impressed by big names’: is the era

A-listers queued up to add showbiz pizzaz before elections. Today, it’s seen as more effective for a member of the public speak out

David Tennant, Colin Firth, Jim Davidson and the late Kenny Everett all signed up to officially support a political party during past British general election campaigns, giving a touch of showbiz pizazz to the daily round of rainy hustings and churlish TV debates. After Tony Blair’s victory in 1997, the pavement in Downing Street was infamously lined with VIPs, from a Gallagher brother to a Mitchell brother (EastEnders’ Ross Kemp), all calling at his celebratory Cool Britannia event.

But the era of the high-profile celebrity political endorsement appears to be behind us as individual social media declarations, together with the complexities that surround divisive issues such as gender politics, climate change and the Middle East conflict, make these relationships more difficult to cement.