One small group of entrepreneurs believe the craze is blossoming in women’s football – with key differences from the men’s game
You’ve thought up a punny team name, agonised over squad selections and joined a league. You’re ready to spend countless hours meticulously planning transfers, agonising over which player should be your captain and frantically trying to check who got the assist for a goal.
This will be familiar to the more than 11 million playing the official fantasy football game of the Premier League. It is a modern, cultural movement that can feel almost as important to some as the real action on the pitch, as intrinsic to the matchday experience as pies, pints or programmes.