Pubs furious at Co-op ad urging Euro 2024 fans to ‘stay

Supermarket accused of targeting struggling industry as promotion states football hard to see on a pub TV screen

Publicans have called on the Co-op to pull a “disgraceful” TV advert that urges the supermarket’s customers to watch the Euro 2024 football tournament at home rather than going to the pub.

The Co-op Food ad states that it is hard to see the TV screen in the pub and suggests customers instead “stay in” and take advantage of a beer and pizza deal the supermarket is promoting.