Reform UK tracked private user information without consent

Reform UK tracked private user information without consent

Observer reveals potentially millions of people had data shared with Facebook for use in targeted advertising

A hidden tracking tool in the website for Reform UK collected private browsing data about potentially millions of people, often without consent, and shared it with Facebook for use in targeted advertising.

An Observer investigation has found that people visiting the website for Nigel Farage’s anti-immigration party had details of their activity captured by a digital surveillance tool known as a Meta pixel.

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