Rightmove can play hardball on asking price. It doesn’t need a Murdoch takeover | Nils Pratley

Rightmove can play hardball on asking price. It doesn’t need a Murdoch takeover | Nils Pratley

The UK property portal is in a strong position and is under little pressure to sell at anything other than a silly figure

Murdoch-owned firm weighs up bid for Rightmove

Rightmove, as has been recognised for a couple of decades, boasts beautiful financial ratios. The company embodies the “winner takes all” rewards that can come with being the clear market leader in a field where the end-punters – in this case the UK’s property-seeking classes – are happy to trawl a single website rather than many.

Market share has been stable-ish at about 85%; likewise profit margins of 70%. Estate agents, though they grumble about paying Rightmove’s princely fees to advertise, generally cough up because the cost of not doing so can be higher.

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