Sales of old-school crisps jump as shoppers rediscover 1990s’ favourites

Sales of old-school crisps jump as shoppers rediscover 1990s’ favourites

Retailers report surge of interest in the likes of Frazzles, Skips and Chipsticks despite launches of upmarket crisps

Forget the upmarket black truffle or posh sea salt and cider vinegar crisps. Shoppers are bringing 1990s flavours back.

Whether it is nostalgia or a new generation discovering the British classics on social media, supermarket sales data show brands such as Frazzles and Nik Naks are having a revival.

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