Everydaydreamer, a creative consultancy that specializes in creative production and direction, is holding its second annual SheMadeIt workshop in New York City.
SheMadeIt is a directorial workshop for women and non-binary people of color who are interested in creating short-form content like music videos, commercials and short films. The intensive three-day workshop includes programming like The Art of Business and Creative Panels, as well as an industry speed dating event, to name a few. It also offers mentorship experiences to attendees following the event. Among the mentors include panelists and industry tastemakers from Johannes Leonardo, Mass Appeal, Epic Records, Colombia Records, Live Nation, OVO Sound, Dr Martens, Grand Crew, Atlantic Records, Space Cowboys, and Roc Nation.
Billboard, Dr Martens, Topo, Chico, Hanni, Athena Club and Helo and among the partners for the 2024 iteration. The event’s founder, Shadeh Smith, was previously a Senior Creative Executive at Atlantic Records Los Angeles and Atlantic Records London. She created SheMadeIt to challenge the status quo in today’s media by offering educational opportunities for women and people of color who want to direct.
Last year, the event was launched in Los Angeles with big names like Beats and Kehlani joining their panels and events. Since then, they’ve held workshops on the east and west coasts with their aim to reduce inequities in film for POC directors. According to statistics from SheMadeIt, “As of 2023, of all Academy Award nominees, women of color were less than two percent.”
For more on this initiative, including requirements for entry, head over to SheMadeIt’s official website.
