How Gears of War’s Mad World trailer changed video game marketing forever
The series’ return was heralded by a Tears for Fears song – an unexpected tone for its chainsaw-guns and gore. We revisit how a splintering marriage gave birth to gaming’s saddest shooter At the Xbox Games Showcase this June, Microsoft debuted a trailer for the eighth game in the violent, grandiose and unexpectedly maudlin Gears…