The German thirst for beer is waning – it’s not cool to be drunk any more | Nicholas Potter

The German thirst for beer is waning – it’s not cool to be drunk any more | Nicholas Potter

From Berlin’s techno scene to Oktoberfest, a revolution in drinking culture is taking place, and it’s led by young people

The first cliche that comes to mind when many think of Germany is thigh-slapping oompah music, embroidered lederhosen and, above all, litre-sized mugs of beer. And Deutschland’s beer culture is best epitomised by Munich’s Oktoberfest. Millions of revellers descend on the Bavarian capital each September for 16 days of booze, bretzel and bratwurst. But it’s a cliche out of sync with modern Germany, where abstinence is on the up – and boozing is in decline.

One example is Die Null (The Zero). Before the world-famous beer festival kicks off this year on 21 September, a new alcohol-free beer garden has opened in the heart of the city, inaugurated by the mayor of Munich himself. The venue serves a variety of non-alcoholic beverages, from mocktails to alcohol-free lager.

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