The great fashion Brexit? Why UK designers are decamping to

Blow to London’s fashion scene as British creatives find it makes commercial sense to move shows to Italian city

Milan men’s fashion week is where all the big Italian names converge. It’s where Prada dictates what trouser shape everyone will one day be wearing and where Gucci drops the next it-bag. But as the shows got under way at the weekend an unexpected new trend was emerging: the great fashion Brexit.

Just four months after making his debut as creative director of Dunhill at London fashion week, Simon Holloway instead chose the Italian capital for the brand’s spring/summer ’25 show. On Sunday he aimed to recreate “the sense of a beautiful spring day in England” by showing in a garden in Milan.