The rollout for The Weeknd‘s Hurry Up Tomorrow album is well underway, as he announced Monday (Sept. 9) that lead single “Dancing in the Flames” will be released on Friday.
The Weeknd performed “Dancing in the Flames” and more new Hurry Up Tomorrow tracks for the first time at his special one-night-only São Paulo, Brazil show last over the weekend. The Weeknd also debuted collaborations with Billboard‘s current cover star Playboi Carti, who accepted the Artist of the Year Award at the Billboard‘s 2024 R&B Hip-Hop Power Players event last week, and Brazilian star Anitta. Hurry Up Tomorrow is the third and final installment of The Weeknd’s latest After Hours and Dawn FM trilogy.
The Weeknd (real name Abel Tesfaye) also previewed the music video, which will also drop this Friday, in an Apple spot for the iPhone 16 Pro.
“I can’t wait to see your face/ Crash when we’re switching lanes,” he sings while blissfully driving a red convertible. Director of photography Erik Henrikkson explains how shooting in 4K 120 fps (frames per second) “was really a game changer” for “ceating epic shots in slow motion,” as demonstrated by the superstar running through the rain in slow motion with his feet gradually stepping into puddles. “We felt we didn’t have to play it safe. We just pushed it as far as we normally do,” Henrikkson continues. And they certainly didn’t play it safe, as The Weeknd appears to be flung out of the car, with glass shattering everywhere, in one of the shots.
The video is directed by Anton Tammi, who also helmed the iconic music videos for his After Hours era, including for his Billboard Hot 100 No. 1s “Blinding Lights” and “Heartless.”
See a sneak peek of The Weeknd’s “Dancing in the Flames” music video below.
