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Troye Sivan is getting back to his dance roots and channeling all the feels of a ’90s Gap commercial for the brand’s “Get Loose” campaign released on Wednesday (Aug. 21).
The dance-heavy campaign reunites Sivan with Brazilian choreographer Sergio Reis — who choreographed Sivan’s “Rush” video last year — for a high-energy dance routine set to Thundercat’s viral hit “Funny Thing” and shot by Dan Martensen. Sivan and Norwegian-based dance troop CDK Company perform the dance routine in baggy jeans from Gap’s fall 2024 denim collection.
“Being part of the Gap campaign and wearing their denim feels like a perfect fit,” the Grammy-nominated singer-songwriter said in a statement. “Dance has become a staple in my life, giving me confidence and a sense of timeless cool. I’m honored to be part of something that embodies such effortless style and self-expression.”
Troye Sivan x Gap Fall 2024 Campaign
The Australian recording star’s wardrobe for the campaign includes the Men’s Baggy Jean in rigid dark wash denim, Gap’s white Supima Relaxed Tee, ‘90s Loose Cargo Jean in brown, a Heavyweight Zip Hoodie and corduroy jacket.
The dancers are decked out in baggy, extra baggy and horseshoe jeans from Gap’s women’s denim collection, in addition to the Men’s ’90s loose jean, baggy jean and denim cargos paired with Gap’s classic tees, shirting and utility pieces.
Gap’s fall 2024 denim collection is available to shop online and in stores.
“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” added Mark Breitbard, president and CEO, Gap. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
Next up, Sivan will hit the road for the Sweet tour with Charli XCX. The monthlong tour launches in Detroit on Sept 14.
Watch Gap’s “Get Loose” campaign below.
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