Killing the golden goose is far from unprecedented, as the fall from grace of Serie A and La Liga can attest
The triumphalism of the Premier League is unlikely to disperse any time soon, even during a chastening 2024. Performances in last season’s Uefa club competitions were disappointing. Though Rodri was named player of the tournament, Euro 2024 struggled for Premier League stardust. In its final, a Spanish team backboned by Real Sociedad and Athletic Bilbao deservedly beat a team of English top-tier all-stars.
As a content provider, the Premier League can still be boastful without too much censure. The £5bn received for domestic rights and the £5.05bn from 2022 to 2025 for international rights dwarfs its competitors, though compared with the £7.7bn a season the NFL receives, the body headed by Richard Masters must still bow.