UK attractions try to win back visitors as post-Covid

Alton Towers and Legoland owner alters tactics after period of VAT cuts and people spending cash saved during lockdowns

The period of post-Covid “revenge spending” has ended, leaving businesses having to look at different ways to attract customers, the chief operating officer of Merlin Entertainments has said.

The term revenge spending was coined to describe how people looked to splash the cash they had saved up during the Covid pandemic on products or experiences that would help make up for time lost to lockdowns.