UK broadcasters trade ad airtime for advertisers’ shares

With advertisers slashing their spend, channels have found a new way to fill unsold ad space

When Kubos, a semiconductor company, recently raised $2m (£1.6m) to accelerate the development of its MicroLED technology, its lineup of investors was surprising.

S4C, the Welsh language TV broadcaster, was among those taking an equity stake in Kubos, which has a base in south Wales, alongside Development Bank of Wales and Drew Nelson, the founder of the British chipmaker IQE.