#ukpolitics: how the 2024 general election has played out on

Our sample of political content shows how campaigns and individuals have been using the video-sharing platform

If a week is a long time in politics, the five-year gap between UK elections is an eternity. The political landscape has changed dramatically since the Tories’ landslide victory in 2019 – but so too has the social media landscape.

In 2019 TikTok was, according to a Guardian explainer, “a video-sharing app which has become phenomenally popular with teenagers”.