Will Taylor Swift provide a £1bn boost to the UK economy?

Barclays’ analysis may be slightly off the mark, but the megastar is tapping into a new trend in spending

Taylor Swift has long been credited with an outsized influence on music, celebrity culture – even politics. But reviving the UK’s flagging economy may be too much to ask, even of the sequinned megastar.

Research published this week by analysts from Barclays pointed to the extraordinary spending surge that ensues when Swift touches down, and suggested she could bring a £1bn boost to the UK.