WSL’s new governing body to appoint Chelsea’s Zarah

Chelsea Women’s commercial director to join in summerNewCo aim to increase WSL and Championship revenues

The company that will run the Women’s Super League from next season is poised to make one of its first senior appointments by hiring Chelsea Women’s commercial director, Zarah Al-Kudcy.

NewCo is the temporary name for the company which will take over the WSL and Women’s Championship from the Football Association, and according to multiple sources Al‑Kudcy will join its chief executive, Nikki Doucet, as part of the leadership team this summer.