Earplugs as fashion items? I gave Loop’s hit accessories a festival test

Earplugs as fashion items? I gave Loop’s hit accessories a festival test

Various models promise to tone down decibels or help you focus on a friend. But the experience may not suit you

When something is a must-have accessory for Taylor Swift fans, it’s faster to say everyone’s got some: within a certain age range, that is.

Loop earplugs, designed to protect the ears, came to market in 2016 and the company has tripled its revenue since, reaching €126m (£107m) in 2023. These aren’t any old foam earplugs, but little nifty silicone ones that come between the roar of the crowd and your two-in-a-lifetime eardrums.

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