Apple debuts new ‘Apple Intelligence’ AI features at

Move marks a change in focus of company, which is under pressure to catch up with rival firms’ AI push

Tim Cook, the Apple CEO, announced a series of generative artificial intelligence products and services on Monday during his keynote speech at the company’s annual developer conference, WWDC.

The new tools mark a major shift toward AI for Apple, which has seen slowing global sales over the past year and integrated fewer AI features into its consumer-facing products than competitors.