QFort, Autonom and LUCA entered, for the first time, in the ranking of the most valuable Romanian brands, replacing the brands BILKA, CFR and Bucegi, which leave the hierarchy, according to the latest Brand Finance report.
The same report shows that Dacia (brand value increasing by 11%, up to 1.2 billion euros) remains the most valuable Romanian brand and distances itself in first place in front of eMAG (which decreased in brand value for the second consecutive year, to 824 million euros)
While eMAG and Dedeman fell in value, Banca Transilvania remains the strongest Romanian brand, with a AAA+ rating.
The report notes that brands created by the private sector in the last 35 years dominate the top 50 ranking both in number (over 70%) and in total value.
Banca Transilvania moves up one place and thus accesses the podium of the ranking, in third position, with an increase in value of 11%, up to 641 million euros, according to the latest Brand Finance report. Banca Transilvania is also the strongest Romanian brand, with an AAA+ elite rating, and for the third year in a row it is among the ten strongest banking brands in the global ranking.
The growth of the Banca Transilvania brand was generated by a solid financial performance, the concern for digital transformation and the pursuit of customer satisfaction.
Dacia (brand value increasing by 11%, up to 1.2 billion euros) remains the most valuable Romanian brand and distances itself in first place in front of eMAG (which decreased in brand value for the second consecutive year, to 824 million euros).
The return of Dacia (which in 2022 temporarily lost the first position to eMAG) reflects the opposite evolution of the two categories before and after the pandemic: the car market recovered as people started moving again, while online commerce and has slowed its pace of growth, even as consumer buying habits continue to migrate online.
“The firm re-installation of the Dacia brand at the top of the ranking and the decrease in value of the eMAG brand do not reflect a dominant position of the traditional brands, with notoriety, in front of the brands from the ‘new economy’; on the contrary, the new brands, created in the last decades, dominates the ranking by far,” said Mihai Bogdan, Managing Director, Brand Finance Romania.
The retail sector showed a mixed performance, with top brands eMAG and Dedeman falling in value and the cumulative value of the sector down 1%; Dedeman remains the most valuable brand owned entirely by Romanian shareholders, but with brand value decreasing by 9%, to 481 million euros, dropping two places to fifth place.
In particular, the pharmaceutical retail brands (Farmacia Tei and Help Net) registered a slight increase in value. In contrast to the deceleration of the Romanian economy as a whole (growth of only 2% in 2023), the combined value of the 50 most valuable Romanian brands increased by 6% compared to the previous year, reaching 7 billion euros – proving once again that businesses under strong brands endure and thrive even in a turbulent environment.
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